Hyundai has done a terrific job of altering its reputation in recent years. In just over a decade it's gone from a maker of cheap yet cheerless cars to a maker or competitive, sensible and reliable models.  The push upmarket is well under way, though. Models like the Ioniq 5 electric car show...

When this third generation of Hyundai Santa Fe SUV was designed, the firm got feedback from existing owners, but more crucially from people who didn’t buy one. The views of customers who had shown interest, but chosen something else, highlighted areas where Hyundai had fallen short. This research...