Daimler Reviews

Daimler dates right back to the dawn of the motor car. It was founded in 1897 after obtaining a licence to use Gottlieb Daimler’s name, although the products bore no direct relationship to the German ones. Royal patronage
gave its early models an enviable reputation, with the marque specialising in luxury machines.

It merged with BSA in 1910, leading to some imposing machines when Sir Bernard and Lady Docker were in overall charge of the company. However, after WW2, Daimler found itself struggling and was taken over by rival company Jaguar in 1960. While some individuality was retained for a while, eventually the Daimler name became little more than a trim level to distinguish topflight Jaguars, with only the DS420 limousine flying the flag for the marque's individuality.